Chrysler is a company and brand that will not give up. Faced with tremendous adversity, the business has remained a competitive automaker, one of the “Big Three” in America.
Anyone who wants to purchase a car from a winner should consider Chrysler dealers Indianapolis. Many families have remained loyal to the brand for generations because they know that Chrysler is not going anywhere. It has survived when other thought it impossible. Through it all, the company still produces quality cars at decent prices.
Following are more details on what the automaker faced and how it overcame time and again.
The 1970s and OPEC
The 1970s were tough on the auto industry. New stringent environmental regulations played a part. It took lots of resources and time to develop cars to meet these heightened requirements.
Faced with mounting losses, the company took out a $1.5 billion loan from the government. Many thought there was no way Chrysler would make it back to the top. With gas prices rising because of the OPEC oil cartel embargo, consumer demand shifted from the large cars that Detroit was famous for to smaller ones that required less fuel.
Undaunted, new CEO Lee Iacocca came in with an attitude that failure was not an option. Within a few years the company was back to profitability and had restored faith in its capabilities.
Industry Crisis Cannot Stop Chrysler
Things would go bad again for Detroit during the first decade of the 21st century. This time, Chrysler, along with the rest of the industry, suffered through a major reversal during the global recession years of 2008 to 2010.
The SUVs and pickups that the manufacturers had focused on fell out of demand as oil prices hit record highs. Chrysler again survived by refusing to fail. By 2009, through a series of tough decisions, the brand emerged from its economic problems.
Most importantly was a buyout by the Fiat Corporation. This Italian firm has long produced affordable cars in a nation known for ultra-expensive models. Chrysler and Fiat have proven to be a perfect match, bringing consumers fuel efficient, high quality vehicles at decent prices.
Without a doubt, the brand will continue to perform well throughout the remainder of the 21st century.
Top Models Include:
- Chrysler 200
- Chrysler 300
- Chrysler Pacifica
- Chrysler Pacifica Hybrid
Get Behind the Wheel of a Winner Today
If you want to be part of a winning team, one that will always be around, then get into one of the experienced Chrysler dealers Indianapolis today. Take a look at the impressive fleets in the showrooms. Take a test drive.
Last, but not least, sign the paperwork to become the proud new owner of a Chrysler automobile.
